1st Bann

Connecting people with brands to generate engagement

BE HUMANS CENTRIC

We build & manage vertical social networks


New paradigm

DATA DRIVEN WORLD

In this new “Data-driven” paradigm, organizations need to possess and mine their leads and customers data

INFORMATION is POWER.

NOW more than ever.

You NEED your own community!

WHY SOCIAL CRM REPRESENTS THE NEW MARKETING PARADIGM

“Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It’s the company’s response to the customer’s ownership of the conversation”.

Paul Greenberg

WHY SOCIAL NETWORKS ARE THE NEW CONVERSATION MARKETPLACE

  • FROM
  • ONE-WAY COMMUNICATION
  • TO
  • MULTI-CONVERSATION

Brands unidirectional communication typically run through traditional means (websites, press releases, e-mailing, newsletters,…) becomes, thanks to Social Networks, a conversation about every single element surrounding them.

SOCIAL CHALLENGES ANY ORGANIZATION SHOULD HAVE

Engage and Connect with internal & external stakeholders
  • INTRANET: Corporate social network
  • EXTRANET: Worldwide social network


The power now belongs to people

PEOPLE WANT TO CONVERSE

Most of people want to communicate and converse with brands face-to-face through social networks and check if they, as humans, are the most important for them.

PEOPLE HAVE GOT THE POWER

Internet in general, and social networks in particular, have changed dramatically the way of relationship between customers and brands as now people have the power, and brands’ reputation depends on what people think about them, and how people influence other people in the Internet.

PEOPLE ARE THE PROTAGONISTS

Any activity comes alive in the community, and users are truly the protagonists and content generators around the brand.

CUSTOMER-CENTRIC

In this new paradigm, wise brands give the power to users and become real client-centric companies where strategic and products/services decisons are based on what clients are thinking and demanding at any time.

SAW


What we do?

Why you need your own social network?

ENGAGE & CONNECT WITH YOUR LEADS & CUSTOMERS…
…OR SOMEBODY ELSE WILL DO!

01 THE BEST CHANNEL TO GET REGISTERED LEADS, ENGAGE AND SELL

ENGAGEMENT

Your own social network is the best tool to get registered users engagement and obtain maximum loyalty with your brand.

ONBOARDING

Your own social network is the best tool to get registered users to your CRM.

MONETIZATION

Your own social network is the best tool to monetize your database.

02 DEFEND FROM TOP TECHNOLOGY PLAYERS, START-UPS & FINTECHS

Any sector, but specifically Financial services companies (Banks, Brokers, Fund Management Companies,…) need to use social technology to engage investors, and defend from top technology players (Facebook, Google, Apple, Microsoft, Amazon,…) which are getting into the financial industry.

They´ve got millions of registered users and they know exactly who they are, what they want, and what they need in real time, so starting to offer massive financial services is likely to be the next step.

03 LACK OF VISIBILITY IN MASSIVE SOCIAL NETWORKS

Big social networks such as Facebook and Twitter are no longer useful for brands because have grown so much that now users “Newsfeed” are completely overwhelmed with dozens of profiles they follow, so brands‘ updates are practically unobserved.

In Twitter is specially significant as a new tweet is published every few seconds, but in Facebook is even worse as everytime less brands pages’updates reach the audience (nowadays between 2 % and 6%), unless brands promote every single post paying money (“Pay to Play”).

Facebook organic reach tends to zero. Or you pay to promote your updates, or no follower will see them: “Pay to Play”.

04 AUDIENCE AND CONTENTS DISPERSION

In generic social networks people speaks about everything, and there´s any kind of audience. However, all market researches done by specialised agencies state that the future of social networks pass through niche communities where people share interests and common inquietudes.

The true engagement takes place in specialised communities where it exist common interests and a sense of belonging, so it turns out to be the best ecosystem for brands to get such affinity and engagement from people.

05 PROPRIETARY DATABASE

Unlike usual presence in external social networks, having a proprietary social network has the enormous advantage of having the contact data of registered users, and the legal permission to comunicate with them, which lets brands know their potential clients and run a one-to-one marketing with every of them.

So as a brand, we can build our proprietary database of all our followers and fans, who we want to convert into both our “Ambassadors” in the world, and, of course, into our clients.

06 SEGMENTATION

A proprietary social network is the best way to know in depth and segment your potential clients as they express Who they are, and When-How-What they want.

Analysing audience behaviours in your social network, and getting into conversations with people, are the best marketing strategies a brand ever could do.

This business intelligence lets brands offer, from a unique platform, not only on demand tailored products and services to any type of users/clients, but to anticipate to customers needs, being able to be on time, and the first to serve customers.

07 MULTIPLE AND SUBSTANCIAL REVENUE STREAMS

A proprietary community of users, fans and clients has multiple ways of monetization and represents the perfect ecosystem to generate revenues through, for example, trading, e-commerce, adds, sponsorships, merchandising or gaming, as long as brands, and its sponsors have the accurate target to sell their products and services.

Every year advertising expenses in social networks grow and grow: In 2017 will be invested in social networks advertising 35,980 billions USD, which will be 16% of total expenses of Internet advertising in the world.

As a reference, Facebook gets per year and per user 47,86 USD in USA, and 12,76 USD in the world, and Twitter 24,48 USD in USA, and 7,75 USD in the world.

Revenue streams can be multiple… :

  • On line sales (trading, products and services, advisory,…) customized to every single identified and segmented target of our community.
  • Every advertiser that wants to create a profile in our community pays a fee fos renting such space.
  • Advertisers can promote every post as they do now in Facebook or Twitter.
  • Advertisers can pay for ads as they do now in Facebook or Twitter.
  • Advertisers can sponsor campaigns, events ans projects to be undertaken jointly with the brand.
  • Advertisers can pay for a segmented e-mailing to the community users.
  • Subscription and/or buy virtual items for games.
  • …etc.

08 INDEPENDENCE

Keeping a profile in an external social network forces brands to be dependent of such social network rules and functionalities. However, a proprietary social network provides total freedom and independency about contents, tecnology, rules, privacy statements, security, etc.

Within a proprietary social network brands decide the functionalities they want to offer to users, which kind of interactions they want users to state with them, and what kind of opinions and evaluations they want to receive from users.

09 BRANDING

Having a proprietary social network provides an undoubtable prestige and reputational value to the brand, as it demonstrates that it takes care about being permanentely connected to its stakeholders, so it has created a proprietary conversation ecosystem to cover users needs of information, support and relation.

And this has a direct impact in the sense of belonging, affinity and engagement of users towards the brand.

10 NAVIGATION AND TRAFFIC ANALYSIS

A proprietary social network allows measuring users navigation statistics to detect those topics, contents and sections most visited. This “Big data” critical info lets brands offer tailored products and services to every single user which exponentially increases the conversion rate from users to clients.

In the same way, a proprietary social network site lets brands analyze in depth the origin of the traffic coming to the site, so they can analyze the ROI and impact of their link building, and ads & marketing campaigns done in other social networks, blogs, media sites, etc.


Why Socialfy?

01 CUSTOMIZED SOLUTIONS

THEY SELL STANDARD PRODUCTS

Workplace by Facebook, Slack, Google, Salesforce, Yammer,… .

WE BUILD CUSTOMIZED SOLUTIONS

SOCIAL… FOR YOU!

Socialfy Cogs

02 FLEXIBILITY, SCALABILITY & HIGH AVAILABILITY

SOCIALFY is open source based, flexible and totally customizable, so it lets the integration with brands websites, internal systems, and third party aplications, in order to connect all users and clients information.
This empowers brands to have very much customized communities to maximize their marketing and data mining actions.

The robust hosting services SOCIALFY provides guarantees total scalability for quick and sudden growth of the community, along with High Availabilty policies to ensure Business Continuity and Disaster Recovery.

03 HYBRID BETWEEN FACEBOOK & TWITTER

SOCIALFY is a social platform which is a powerful hybrid between the best of Facebook and Twitter, so any person used to play around with such social networks, will have no learning curve to manage it.

Socialfy Ship

04 OMNI-CHANNEL

SOCIALFY is omni-channel, so it can be displayed in any environment: web, smartphones, tablets, watches, and TV, and all this under the same technical platform and data base.

Socialfy Displays

05 SPECIFIC FUNCTIONALITIES TO INTERACT WITH BRANDS

SOCIALFY offers specific functionalities to interact with brands in real time, so users can i.e. ask questions, make suggestions, send petitions, give thanks or rate any aspect of the brand, so the social network represents the perfect confident environment were fans become real advocates of the brand.

Socialfy Specific functionalities

06 USER EMPOWERMENT

As long as Social CRM is now a MUST for any organization, SOCIALFY empowers people to be the real protagonists of the community, and not only fans, but real advocates and influencers of the brand.

Socialfy User empowerment

07 BUSSINES INTELIGENCE

SOCIALFY lets target segmentation, so brands can really offer, from a unique platform, as many products and services as they want to any type of users/clients which are previoulsy profiled in the Content Management System (CMS) provided along with the social platform.
So when a user logs in automatically receives just the info, contents, tools, products or services which is entitled to, so those totally customized to his/her needs.

With this Business Intelligence that SOCIALFY provides brands can really run a one-to-one offering to cope with their entire range of potentital audience.

08 E-COMMERCE AND BIG DATA CONNECTION

SOCIALFY fosters not only multiple communications and conversations, but also sell on line products and services such as an e-commerce platform which is totally connected with brands transactional platform which lets know in real time clients’ historical purchases and preferences.

Again, the depth of the user knowledge the brands have within the community boosts running marketing campaigns to the most accurate target, and explode the Big Data database to know perfectly every single registered user needs and preferences.

09 TOP VIRALIZATION

SOCIALFY is fully connected to the rest of social networks, so any content of the community can be shared within users social profiles, so the brand´ fans spread out its influence and image throughout the entire Internet.

Socialfy User empowerment

10 TOP SEO

Both from the community’s structure, and the contents management perspective, SOCIALFY is designed to maximize the Search Engine Optimization (SEO) in order to attract organically to those people in the Internet interested in all related brands issues.

Socialfy User empowerment


Verticals

Case Studies

Social Network Trends
  • In 2020 five billion people will be connected in social networks, around 2/3 parts of world population.
  • Social netwoks will be mainly “niche”, this is, segmented by common interests and hobbies, which will split social networks market in thematic communities.
  • Social networks will empower the combination of geolocation and socialization to boost users connections in the same place.
  • “Social TV” will be a revolution where people will webcast events in real time, and specific multimedia contents will be created for social media users.
  • SOURCE: Deloitte


Corporate and Social Networks Facts
  • 86% of Fortune 500 companies declare that social communities provide fundamental information about consumers needs.

    SOURCE: mycustomer.com

  • 96% of companies recognise the key collaboration value through clients communities for the marketing department.

    SOURCE: Oracle’s “Socially Driven Collaboration” report

  • 66% of companies declare they use their own communities as the information and research main source for their products development.

    SOURCE: Cause Marketing

  • 71% of companies use their users collaboration in their communities to obtain market research.

    SOURCE: CMO Essentials

  • 64% of companies declare their users communities have enhanced their decisions making.

    SOURCE: Innsbruck University School of Management

  • 80% of marketing responsibles affirm their proprietary social networks have increased their web traffic.

    SOURCE: Hubspot

  • 53% of americans that belong to a corporate social network are more loyal to the brand.

    SOURCE: Convince and Convert

  • 80% of consumers declare authentity of contents influence them to follow a brand.

    SOURCE: Bazaar Voice

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